HARU SKINCARE
Elevating skincare experiences through intuitive design to boost user engagement and conversion.
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Glow Deeper: Vitamin C &
Hyaluronic Perfection.
Clinically proven & dermatologist-tested. Powered by
Vitamin C and Hyaluronic Acid for deep hydration and radiant skin.
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Gel Cream Moisturizer
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Oil-based Cleanser
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At Haru Skincare, we believe in transparency, sustainability, and powerful ingredients. Every product is formulated with dermatologist-approved, cruelty-free ingredients—because skincare should be effective and ethical.
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ROLE
UX Designer
DURATION
3 Days
PLATFORM
Desktop UX Challenge
OVERVIEW
Taking on the Challenge of E-commerce Optimization
I took on the UX challenge of designing a skincare landing page to gain hands-on experience in web design and e-commerce optimization. By conducting competitive analysis and designing high-fidelity prototypes, I addressed usability pain points to create a modern, intuitive shopping experience.
“How might we optimize the skincare shopping experience to boost user
engagement and conversion rates?”
SOLUTION
I designed a clean, sophisticated interface to boost engagement and conversion, emphasizing effortless navigation and a visually appealing product showcase.
Improved CTA visibility with bold, high-contrast buttons and strategic placement to boost conversions.
Enhanced credibility with star ratings and customer reviews.
Added video previews on hover for dynamic engagement and used a clean, modern aesthetic to guide users through the experience.
GOALS
Crafting a Clean and Intuitive Skincare Experience That Drives Conversions
I redesigned the Haru Skincare landing page to boost engagement and conversions by
creating a clean, modern aesthetic, clearly showcasing product benefits, and guiding users toward subscriptions with strategic discount callouts.
RESEARCH & ANALYSIS
Visual Hierarchy Issues: The lack of contrast and weak CTA visibility made the page feel dull and uninviting.
Unclear Value Proposition: Product benefits weren't highlighted effectively, making it harder for users to see why they should purchase.
Subscription Confusion: Discounts and subscription options were buried, leaving users unsure about their choices.
Aesthetic Mismatch: The design didn’t reflect a modern, sophisticated skincare brand, making it feel outdated and disconnected from user expectations.
Hero sections from competitors feature strong, benefit-driven headlines and clear CTAs like "Discover Hydro Boost."
Trust signals (e.g., "Clinically Proven") enhance credibility and build consumer confidence.
Action-oriented CTA language is more engaging than generic phrases like "Click Here."
CONCLUSION & TAKEAWAYS
Redesigning Haru Skincare’s landing page in a 3-day time frame challenged me to create a clean, conversion-focused design. By enhancing CTA clarity, building trust signals, and highlighting product benefits, I crafted an engaging user experience.
Takeaways:
This project reinforced the value of clear visual hierarchy and actionable CTAs in e-commerce design. Next steps would include A/B testing to validate design choices and track conversion rates, user engagement, and subscription sign-ups.